BEAR partnered with The Wildlife Trusts to help more little ones get outdoors. We created 26 Outdoor Alphabet cards, each focusing on a different outdoorsy theme and activity from dens and bumblebees to clouds and puddles. Three cards are given away inside packs of BEAR Paws, which have created many little outdoor explorers and increased brand loyalty. Hugely popular, these are still circulating today, five years on.

​​

campaign concept / packaging / card design + illustration / copywriting