BEAR partnered with The Wildlife Trusts to create 'Paws Outdoors', aiming to help more little ones get outdoors. We created 26 outdoor Alphabet cards each focusing on a different outdoorsy theme, from dens and bumblebees to clouds and puddles. Three cards are given away inside packs of BEAR Paws, which have created many little outdoor explorers and increased brand loyalty. Hugely popular, these were used across 3000+ UK nurseries as a learning tool.