BEAR x WWF Save our Paws
Winner: 'The Grocer: Packaging Campaign of the Year, 2015'
Using BEAR Paws as a platform and a celebration of BEAR's 5th birthday, we created a campaign to help save the world's most endangered bears. 'Save our Paws' was designed to help save bears by donating money to the WWF from every pack of BEAR Paws sold. Friendly 'protesting' bears were used across the campaign, which raised over £50,000 in two month. This made us beary happy indeed.
campaign concept / packaging / card design & illustration / copywriting