BEAR Alphabites Campaign: 'BEAR's Monsterbet'


The aim of this campaign was to make spelling fun for kids at breakfast and encourage parents to buy healthier cereal. We wanted to hero the letters of the alphabet but focus on a clear theme which would excite kids. I worked with illustrator Jared Schorr to create an alphabet made of monsters to live on the back of these boxes, which we called BEAR’s Monsterbet - 26 different monster characters each with their own story and theme. To celebrate Halloween, I designed 26 glow in the dark magnets which were given away inside the cereal boxes.

Concept / Content / Magnet design & illustration


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