BEAR Monsterbet

How do you make spelling fun? Create a monster alphabet, obviously! Collaborating with illustrator Jared Schorr, we created a world of different monster characters to live on packs of BEAR Alphabites (letter-shaped cereal). Our boo-tiful Monsterbet characters, each with their individual story, brought to life the packaging, entertaining and educating little ones. For Halloween, we designed 26 spooktacular fridge magnets which were given away inside the cereal boxes. Boo for now.

concept / content / magnet design + illustration