BEAR Yoyos Campaign: 'BEAR's Secret Spy Adventure'

 

Every single pack of BEAR Yoyos come with a free card inside  - this is a functional part of the packaging which the yoyos sit on. Every year an engaging, fun and educational campaign is created to encourage kids to collect them, and parents to buy them. 

 

This set of cards is spy themed where BEAR goes around the world on 65 secret adventure missions. We wanted to strike a balance of creating another crazy world for kids but also focus on education. To teach children about amazing and weird parts of the world, we created a story centred around the much loved character of ‘BEAR’. Using a playful spy creative theme, the mission cards were created centred around Agent BEAR, his sidekick Mole, and their mission to foil the evil plans of the 10 naughty M.O.B characters (Ministry of Baddies). 

Concept / Packaging / Card Design & Illustration

 

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