BEAR Secret Spy Adventure

Every pack of BEAR Yoyos comes with a free card inside. This set of collectable cards is spy themed, where BEAR travels around the world on adventure missions. Striking a balance between education and fun, we created a story centred around 'Agent BEAR' and his sidekick 'Mole', and their mission to foil the evil plans of the naughty M.O.B (Ministry of Baddies) using some of the weirdest, most amazing parts of the world.

campaign concept / packaging / card design & illustration