Denzel's Dog Snacks
Denzel's is a new healthy brand of dog snacks which launched into the UK pet market in 2018. The aim was to inject some fun into the pet category and to humanise dog snacks following human snacking trends such as High Protein, Paleo, Superfood and Nut Butter.
Denzel is the founder's cheeky cocker spaniel. We wanted Denzel to become a character which could be used throughout the brand which would emotionally connect the consumer. The playful character created oozes charm and personality, just like the real Denzel. The brand extends off-pack with collectable cards and newsletters all led by Denzel in different situations.
Brand Identity / Packaging / Brand World / Copywriting