bear around the world

An alphabet of monsters... a kid's dream. The aim of this campaign was to make spelling fun for kids using packs of BEAR Alphabites (letter-shaped cereal). Collaborating with illustrator Jared Schorr, we created an alphabet of different monster characters to live on the back of the cereal boxes which we named 'BEAR’s Monsterbet'. Each has their own story and theme which excites kids but also educates. To celebrate Halloween, we designed 26 glow in the dark magnets which were given away inside the cereal boxes. Boo for now.

concept / content / magnet design + illustration