​Urban Fruit: Snack Pack Packaging

 

Containing nothing but gently baked fruit, this product is targeted at busy city people on-the-go. The packs are tasty and eye-catching which reflects the product, but also creates an essence of chatty and urban cool. I designed the main typeface - a mix between hand-crafted and urban which is now used across the brand.

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Design / Type creation

 

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