The founder's children, Fearne and Rosie, inspired her to develop these delicious reduced sugar jams all from her farm kitchen in Yorkshire.

 

With family at the heart of this brand, it was important to create a playful and charming yet mature identity which appeals to everyone. Soft textures, hand-drawn illustrations and a simplistic colour palette helped us achieve this. Our favourite part is the red berry lids, which give consumers a sense of home and comfort, and perhaps a desire to keep and reuse the jar.