Fearne & Rosie
Rachel’s children, Fearne and Rosie, inspired her to develop these delicious reduced sugar jams and spreads - all from her farm kitchen in Yorkshire. With family at the heart of this brand, it was important to create a playful, happy and educational identity that appealed to everyone. The branding and illustration are bold, colourful and charming, reflecting the honest, tasty goodness of the products.
brand identity / packaging / illustration / copywriting