'Crunchy vs smooth' - the age-old debate was finally going to be settled with the launch of Pip & Nut's new crunchy nut butters. We designed a sendout box for influencers and journalists introducing the new products, along with some playful, interactive stickers and voting signs. Consumers could vote for their favourite on a bespoke webpage in return for delicious discount codes. Peanut butter obsessed, this project was a delight to work on.

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campaign concept / design / copywriting / creative direction

photography: iona macleod